Better Together

Elphaba’s spellbinding talents, Glinda’s enchanting charm, Betty’s baking brilliance—put it all together and it’s a fairy-tale friendship come true! Bring the magic of Wicked into your kitchen with this delicious mix of recipes, new products and more. We guarantee you’re going to have the most wonderfullest time.

Green broom, red spoon, pink wand

Reveal your true colors

Introducing our exclusive Betty Crocker Wicked Mix to Reveal Vanilla Cupcake and Cookie Dough Pop kits! They have all the Betty brilliance you love with a little Wicked magic sprinkled in. Are you Enchantingly Emerald like Elphaba or Perfectly Pink like Glinda? Only Betty can help you reveal your true colors.

Green broom, red spoon, pink wand

Wickedly Betty together

Baking with one Betty mix is magnificent. Baking with two Betty mixes? Now that’s absolutely amazafying! We’ve paired up some of our very favorite products to celebrate the joy of togetherness in the most wickedly wonderful way. Bake your own magic with these simple yet spellbinding combos.

Fantabulous Brookies

What goes best with chocolate? More chocolate! Two iconic mixes team up to create a sweet treat that defies expectations.

Reveal the Recipe

Outstandiful Cookie Pie

Double the fun of Betty’s Triple Chocolate Cake with the creamiest, dreamiest frosting. The result? One bewitchingly good treat.

Unleash the Magic

Thrillifying Cupcakes

What do fudge brownies and yellow cake create? A delightful dessert that will cast a delicious spell on everyone.

Share the Goodness

Green broom, red spoon, pink wand

Don’t hide your magic

Whether you’re a baking beginner or seasoned sorceress, you’re wonderful just the way you are! Betty’s here to help you unleash your baking magic with these positively green and perfectly pink recipes. Each one is enchantingly unique, all of them are wickedly good.

Positively green

Unleash your inner Elphaba with these intense, and simply spellbinding desserts.

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Perfectly pink

Charm everyone’s tastebuds with these irresistibly sweet, Glinda-fied treats.

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If you think that's big, wait 'til you see this

We couldn't resist asking the Betty community to share their wicked magic! Watch as our Makers and bakers sprinkle their whisktaker wonder on their favorite Betty Recipes.

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Video with Audio Description Text Transcript (TXT)

Wicked - Only in theaters

See where the magic began—a wonderful world where friendships are forged and goodness prevails.
Watch the Wicked movie trailer now!

Better Together

Reveal your true colors

Wickedly Betty together

Don’t hide your magic

If you think that's big, wait 'til you see this

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