(function() {
document.addEventListener('DOMContentLoaded', function() {
var componentMetadata = JSON.parse('\x7b\x22componentName\x22\x3a\x22ActionToolbar_59e5fa31-dc57-46ea-93d1-265650a760f0\x22,\x22deferOptions\x22\x3a\x7b\x22deferComponent\x22\x3atrue,\x22deferType\x22\x3a\x22OnDemand\x22,\x22deferId\x22\x3a\x22rd3f9657c2ede4d45acd4864f70a7770d\x22,\x22deferredContainerId\x22\x3a\x22\x2ffloatingActionToolbar\x2ffloatingActionToolbar_interop\x22,\x22deferredContainerView\x22\x3a\x22InteropDeferWrapper\x22\x7d,\x22viewName\x22\x3a\x22ActionToolbar\x22\x7d');
var configuration = {"contentId":"07985371-6b76-42d7-9b61-30942e1a871a","toolbarSettings":{"id":"59e5fa31-dc57-46ea-93d1-265650a760f0","regAction":"FAVORITE","eSourceCode":11275,"namePassedToEvents":"ArticleStandardLongFormToolbar","buttons":[{"addFavoriteErrorMessage":"Sorry, something went wrong. Please save again.","removeFavoriteErrorMessage":"Error occurred while removing from favorites","regAction":"FAVORITE","eSourceCode":11275,"isCurrentUserAnonymous":false,"isFavoriteItem":false,"id":"16a29701-2b75-4d9a-aa9c-860376da50d7","allowedForAnonymousUsers":false,"type":"Favorite","displayName":"Save","namePassedToEvents":"Favorite","cssClassName":"atButtonFavorite","privacyOptOutMessage":"\u003cdiv class=\u0027privacyMessage\u0027\u003e\n\u003ch3\u003eThis feature is not available with your current cookie settings.\u003c/h3\u003e\n\u003cp\u003eYou can \u003ca href=\u0027#\u0027 data-show-preference-center=\u00271\u0027\u003eupdate your privacy settings\u003c/a\u003e to enable this content. Please enable “Functional Cookies” to use this feature.\u003c/p\u003e\n\u003c/div\u003e","showPrivacyOptOutMessage":false},{"providerName":"pinterest","providerNamePassedToEvents":"Pinterest","shareUrlFormat":"//pinterest.com/pin/create/link/?url={0}","id":"c18cf08e-e436-4cd0-a180-1bafb15369a6","allowedForAnonymousUsers":true,"type":"Social","displayName":"Pinterest","namePassedToEvents":"Pinterest","cssClassName":"atButtonPinterest","privacyOptOutMessage":"\u003cdiv class=\u0027privacyMessage\u0027\u003e\n\u003ch3\u003eThis feature is not available with your current cookie settings.\u003c/h3\u003e\n\u003cp\u003eYou can \u003ca href=\u0027#\u0027 data-show-preference-center=\u00271\u0027\u003eupdate your privacy settings\u003c/a\u003e to enable this content. Please enable “Functional Cookies” to use this feature.\u003c/p\u003e\n\u003c/div\u003e","showPrivacyOptOutMessage":false},{"templateId":"13bdd311-4300-4fb8-9d78-9cbaf98f5578","dialogHeading":"Email Article","emailCode":"BC_ContentEmail","dialogSettings":{"cancelButtonText":"Cancel","copyToSenderLabel":"Send a Copy to Myself","emailAddressesLabel":"* Email Address(es)","emailInstructionText":"Separate email addresses with commas","fromText":"From:","privacyPolicyText":"\u003cp\u003e\u0026copy;2024 General Mills, Inc. All Rights Reserved. This information will only be used to send an email to your friend(s) and will not be saved. Please read our \u003ca rel=\u0022noopener noreferrer\u0022 rel=\u0022noopener noreferrer\u0022 href=\u0022http://www.generalmills.com/company/privacy-policies/privacy-policy-us\u0022 target=\u0022_blank\u0022 shape=\u0022rect\u0022\u003ePrivacy Policy\u003c/a\u003e.\u003c/p\u003e","requiredFieldText":"* Required","sendButtonText":"Send","senderEmailAddressLabel":"* Your Email Address","senderFirstNameLabel":"* Your First Name","sendToText":"Send To:"},"id":"be9422a3-85a8-4c31-86f5-e171255bb89d","allowedForAnonymousUsers":true,"type":"Email","displayName":"Email","namePassedToEvents":"Email","cssClassName":"atButtonEmail","privacyOptOutMessage":"\u003cdiv class=\u0027privacyMessage\u0027\u003e\n\u003ch3\u003eThis feature is not available with your current cookie settings.\u003c/h3\u003e\n\u003cp\u003eYou can \u003ca href=\u0027#\u0027 data-show-preference-center=\u00271\u0027\u003eupdate your privacy settings\u003c/a\u003e to enable this content. Please enable “Functional Cookies” to use this feature.\u003c/p\u003e\n\u003c/div\u003e","showPrivacyOptOutMessage":false},{"providerName":"facebook","providerNamePassedToEvents":"Facebook","shareUrlFormat":"//facebook.com/sharer/sharer.php?u={0}","id":"6c3f442d-6ffe-460f-8360-b02b122d326c","allowedForAnonymousUsers":true,"type":"Social","displayName":"Facebook","namePassedToEvents":"Facebook","cssClassName":"atButtonFacebook","privacyOptOutMessage":"\u003cdiv class=\u0027privacyMessage\u0027\u003e\n\u003ch3\u003eThis feature is not available with your current cookie settings.\u003c/h3\u003e\n\u003cp\u003eYou can \u003ca href=\u0027#\u0027 data-show-preference-center=\u00271\u0027\u003eupdate your privacy settings\u003c/a\u003e to enable this content. Please enable “Functional Cookies” to use this feature.\u003c/p\u003e\n\u003c/div\u003e","showPrivacyOptOutMessage":false},{"layoutParameter":"p%3d1","id":"de022929-4416-4bc9-ab3c-ae5711d562bf","allowedForAnonymousUsers":true,"type":"Print","displayName":"Print","namePassedToEvents":"Print","cssClassName":"atButtonPrint","privacyOptOutMessage":"\u003cdiv class=\u0027privacyMessage\u0027\u003e\n\u003ch3\u003eThis feature is not available with your current cookie settings.\u003c/h3\u003e\n\u003cp\u003eYou can \u003ca href=\u0027#\u0027 data-show-preference-center=\u00271\u0027\u003eupdate your privacy settings\u003c/a\u003e to enable this content. Please enable “Functional Cookies” to use this feature.\u003c/p\u003e\n\u003c/div\u003e","showPrivacyOptOutMessage":false}],"isSticky":true},"userSettings":{"isCurrentUserAnonymous":true,"isFavoriteItem":false},"pageAttributes":{"url":"https%3a%2f%2fwww.bettycrocker.com%2fmenus-holidays-parties%2fmhplibrary%2fparties-and-get-togethers%2fvintage-betty%2fstory-of-betty-crocker","contentId":"07985371-6b76-42d7-9b61-30942e1a871a"},"recaptchaPublicKey":"6LfU_icUAAAAALSqSjRg5hqZwbPr1b8k-_80a_S_"};
var moduleName = 'actionToolbar';
var isVueModule = true;
GeneralMills.PandoSites.RegisterControlInstance(moduleName, configuration, componentMetadata, isVueModule)
});
})();
Bake Way! Betty Crocker History
We got our start in 1921 — and thank you, we do look good for our age. Who could have guessed that a simple contest by The Washburn-Crosby Company would give birth to an icon? The contest called on home cooks to solve a jigsaw puzzle for the chance to win a pincushion in the shape of a bag of Gold Medal Flour (cute). Washburn, a flour-milling company and predecessor of General Mills, Inc., was surprised to find themselves suddenly inundated with questions from home cooks who used the competition as an opportunity to ask for expert baking advice.
But who could offer the public the spoonfuls of wisdom American cooks were so hungry for? Enter, Betty Crocker. Now, Betty was not a single person. The name was created as a way to personalize responses to questions, and if you guessed that the name has meaning behind it, you’re right. “Crocker” was chosen in honor of a popular company director, and "Betty" was selected because... well, she sounded friendly. We love a little history moment.
But there was one final element needed to bring Betty to life. The Washburn-Crosby Company invited their female employees to try their hand at a Betty Crocker signature. A distinctive winner was chosen and is still used today. Talk about an icon in iconography!
Whisking in Expertise
During this time, commitment to consumer service and product quality was expanding. So much so that the company started sponsoring cooking schools across the country and employing home economists to carefully test and demonstrate its gold-medal-winning flour. The demand for baking information continued to grow along with our staff. This was the start of the world-renowned Betty Crocker Kitchens.
To this day the make-up of our kitchens is comprised of the creative cooks, bakers and dietitians who make the recipes, answer your cooking questions and carry on the tradition of creating kitchen-tested recipes that reflect the ever-changing tastes of America. So when you receive a compliment over a Betty recipe you whip up, they’re the folks to silently thank for ensuring your recipe is, well, *chef’s kiss*.
Each year as the holidays approach and you start to explore what new recipes to try, maybe raise a spatula to people like Meredith Deeds and Maggie Lyon, two of our kitchen's latest legends. They are helping to make (or should we say bake) some of Betty Crocker's most recent festive dessert recipes possible. And, when you can’t stop thinking about our cookies and treats, they’re also the ones to blame!
Stir in Education
Along with kitchen-test goodness, educating makers, bakers and whisk takers has been at the core of Betty Crocker since 1924, when daytime radio’s first cooking show took off. That show? “Betty Crocker Cooking School of the Air.” It would later expand to 13 regional stations and “Graduates” of the program, who completed reports and submitted them to "Betty" for grading, numbered 238 the first year and ranged in age from 16 to 82. Due to its immense popularity, the cooking school became a program on the fledgling NBC network and would bake the world a better place for 24 years.
We may not tune into the radio for cooking shows anymore but the spirit of Betty Crocker as our kind and worldly expert in the kitchen continues to this day; from classes to cookbooks to kid-friendly experiments in the BettyLab. If you're not familiar with BettyLab, it's a place where we inspire young makers to create, learn and innovate through STEM-based kitchen experiments. Science you can eat? What will Betty think of next!
Raise a Spoon, for the First Lady of Food
Betty has been an icon through every pinnacle moment of American history. At the U.S. Office of War Information's request, Betty Crocker hosted a radio program called "Our Nation’s Rations." The program helped homemakers make the most of their rationed food, and almost seven million copies of Betty Crocker's wartime booklet, "Your Share," were distributed. Betty’s wartime efforts didn’t stop there and were recognized by the American Red Cross for outstanding service in the national interest.
From humble beginnings, through war, the great depression and a rapidly changing America, Betty was a bright and unstoppable force. So much so that in 1945, Fortune magazine named Betty Crocker as "the second best-known woman in America" following First Lady Eleanor Roosevelt. This went on to earn Betty the title of the "First Lady of Food" (which still rings true to this day).
“Women Need a Champion”
That power sentence above? Well, that was proclaimed by Marjorie Child Husted, a home economist for General Mills who was the brain and voice of Betty Crocker throughout her formative decades. Husted recognized that women not only wanted, but deserved a bright, smart and inspiring woman they could relate to and turn to for guidance and inspiration. We'll cheers to that! While today Betty Crocker is a champion for not only women but all makers Betty’s origin story, led by the intelligence and creativity of people like Husted tracks the journey of women's increasing influence on American culture.
In the late 1940's Betty Crocker transformed into a fully-fledged television star! Between 1949 to 1964 actress Adelaide Hawley played Betty Crocker as one of history's only "living trademarks." Adelaide, in her role as Betty appeared in various programs on CBS and ABC, and the country watched on as she showed celebrities and icons of the day how to bake like a Betty.
Betty was also taking the radio by storm. The "Betty Crocker Search for the All-American Homemaker of Tomorrow" Competition was created and ran into the late 70s. High-school seniors competed for college scholarships and trips to the national awards ceremony based on their knowledge of cooking, baking and household management.
No Whisk, No Reward
As a trusted face on TV and voice on the radio, Betty was — and still is — known for consistent, easy and delicious recipes. And in the 40s and 50's the bakers and makers of America clamored for more! Their wish was Betty’s command, and in 1950 "Betty Crocker’s Picture Cook Book" was released. The book is remarkably still in print to this day, now titled simply "Betty Crocker Cookbook" otherwise known as the "Big Red." It has been a recognizable mainstay of American kitchens for generations.
Since its inception, recipe development has always taken place in the Betty Crocker Kitchens. In other words, that’s where the magic happens! Today Betty releases three to four new cookbooks each year, with an edition of the "Big Red," the signature Betty Crocker cookbook released every five or so years.
The success of Betty's many cookbooks paved the way for her cult-favorite monthly magazine. The first of which hit America’s supermarket shelves in the 1980s and is still going strong. These days Betty’s iconic recipes can be found in not only in cookbooks, and magazines but on our website and social media.
Betty’s reach didn't end in the United States! In the mid-1950s, she landed in Canada and swiftly moved across the globe. You can find Betty on shelves in The United Kingdom, Iceland, Saudi Arabia, Mexico, Australia and throughout Europe, the Middle East and Asia. We take each country and culture into account and adapt our recipes and products to fit a world of tastes and styles. No matter where you are, Betty’s got your back.
Every Betty Party, We’re 100!
We’ve done a lot in our time and as of October 21 2021, Betty Crocker is officially 100 years young.
Thank you for trusting us with your birthdays, celebrations of all shapes and sizes, comfort meal pick-me-ups and everything in between. It’s you, our Bettys, that we have to thank for the honor of turning a 100. There’s no one we’d rather celebrate it with.
Let’s raise a big, red spoon to the next 100 years!
(function() {
document.addEventListener('DOMContentLoaded', function() {
var componentMetadata = JSON.parse('\x7b\x22componentName\x22\x3a\x22NewsletterCTA_b9911a56-3a0d-4b1c-8521-df6c10ce048a\x22,\x22deferOptions\x22\x3a\x7b\x22deferComponent\x22\x3atrue,\x22deferType\x22\x3a\x22OnDemand\x22,\x22deferId\x22\x3a\x22r649ca76465e142d18213698712d21e49\x22,\x22deferredContainerId\x22\x3a\x22\x2fprimaryColumn\x2finteropInlineNewsletterCta\x22,\x22deferredContainerView\x22\x3a\x22InteropDeferWrapper\x22\x7d,\x22viewName\x22\x3a\x22NewsletterCTA\x22\x7d');
var configuration = {"unsubscribedNewsletters":[{"listId":"1e34a555-89d1-45f0-8f07-b3ae6b01c03c","thumbnailImageUrl":"/-/media/GMI/Core-Sites/BC/Images/Shared/myaccount/newsletters/BC_Thumb157x157.png?sc_lang=en","previewUrl":"https://morpheus3.idpk.net/email_sends/9111/preview","name":"Betty\u0027s Email","isPromo":false}],"settings":{"anonymousCopy":"Get a free gift from Betty and Shutterfly! ","anonymousDescriptionCopy":"\u003cp\u003eBetty emails are full of recipes and tips that turn weeknights and holidays into celebrations. Sign up today and get a free customizable 8x8 picture book from Betty and Shutterfly\u0026mdash;hurry, this offer is only for a limited time!\u003c/p\u003e\n\u003cp style=\u0022font-size: 11px;\u0022\u003e\u003cstrong\u003e*Offer expires February 28, 2025 (11:59 P.M. PT).\u003c/strong\u003e Offer valid for new subscribers only. Offer is good for one free 20-standard page 8x8 hardcover photo book through\n\u003ca rel=\u0022noopener noreferrer\u0022 href=\u0022https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fshutterfly.com%2F\u0026amp;data=05%7C02%7CSudha.Narayan%40genmills.com%7C27083def59514567311c08dce3e4cacd%7C0c33cce8883c4ba5b61534a6e2b8ff38%7C0%7C0%7C638635819019851366%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C\u0026amp;sdata=7RfkAwnZJWr8jB4ATYzEgoWor%2BLVYO6tGGojt59XMtQ%3D\u0026amp;reserved=0\u0022 target=\u0022_blank\u0022\u003eshutterfly.com\u003c/a\u003e\nor the Shutterfly app. Shipping \u0026amp; Handling apply. Valid for United States only - \u003ca href=\u0022/shutterfly-terms-2024\u0022\u003evisit here for full terms and conditions\u003c/a\u003e. \u003c/p\u003e","anonymousThankYouCopy":"\u003cp\u003eThanks! Your first email is on its way.\u003c/p\u003e\n","anonymousThankYouDescriptionCopy":"\u003cp\u003eYour Shutterfly redemption code will be sent within 48 hours. Now’s a great time to create an account on BettyCrocker.com so you can save your favorite recipes, get first dibs on special offers, hear the latest Betty news, and more. Join for free today!\u003c/p\u003e","anonymousButtonText":"Sign up now","anonymousEmailInvalidErrorText":"Please enter a valid email address.","anonymousSubscribeErrorText":"We encountered an error while signing you up. Please try again.","anonymousEmailAddressPlaceholderText":"Enter your email address","anonymousEmailAddressLabel":"Email Address","anonymousLegalCopy":"By signing up, you accept our\u0026nbsp;\u003ca rel=\u0022noopener noreferrer\u0022 href=\u0022https://www.generalmills.com/privacy-security/us-english-privacy-policy\u0022 target=\u0022_blank\u0022\u003e\u003cspan style=\u0022text-decoration: underline;\u0022\u003ePrivacy Policy\u003c/span\u003e\u003c/a\u003e\u0026nbsp;and agree that your information may be used across our\u0026nbsp;\u003ca rel=\u0022noopener noreferrer\u0022 href=\u0022https://www.generalmills.com/food-we-make/brands\u0022 target=\u0022_blank\u0022\u003e\u003cspan style=\u0022text-decoration: underline;\u0022\u003efamily of brands\u003c/span\u003e.\u003c/a\u003e","requiredFieldText":"","backgroundColor":"#E60000","accentColor":"","registrationUrl":"/register/reg-fp?RegAction=SUBSCRIBERUPGRADE\u0026esrc=11275\u0026returnUrl=%2fmenus-holidays-parties%2fmhplibrary%2fparties-and-get-togethers%2fvintage-betty%2fstory-of-betty-crocker","registrationLinkText":"Join free!","enableExpandedFields":false,"hideForSessionCookieExpiration":0,"ctaType":"StandardAnonymous","location":"Inline","userState":"Anonymous","sourceCodeOverride":0}};
var moduleName = 'newsletterCta';
var isVueModule = true;
GeneralMills.PandoSites.RegisterControlInstance(moduleName, configuration, componentMetadata, isVueModule)
});
})();